THIS CAPSULE IS ABOUT A STATE OF MIND WE ARE IN, A STATE OF MIND THE WORLD IS IN.
IF YOU EVER FELT DOWN WITH LIFE WHEN THINGS WERE OUT OF YOUR CONTROL OR YOUR SELF-ESTEEM CRASHED BECAUSE THINGS DIDN’T WORK OUT THE WAY YOU WANTED AND HAD TO SMILE THROUGH THE BULLSH*T THIS IS FOR YOU.
The Nobody’s Smiling Capsule is centered around the LXGNDXRY SMILE. The LXGNDXRY SMILE that was first introduced during this past Spring 2019 in our Love Santa Ana design, is being reimagined within this capsule as a part of a deeper story.
The LXGNDXRY SMILE stands for something we go through every day and try to mask, MELANCHOLY.
MELANCHOLY is a feeling of pensive sadness, typically with no obvious cause. In our case there is many obvious causes.
THERE’S A LOT OF SH*T IS GOING ON. People of Color are being killed, manifestos are penned about our demise, children are being locked in cages, Women continue to be treated like property, and people in our city are losing their homes and livelihoods.
NOBODY’S SMILING. Inside we are pissed and upset about a lot of things. With all the things going on in the world, it takes a lot to feel good inside. We fight every day to find our happy yet we know nobody’s really smiling.
BUT WE ARE NOT ALONE. People care and a lot of us are fighting the same demons. It’s okay not to be okay, but It’s about letting people in and finding help. Finding ways to be the best you when everything else is pulling you down.
THE SUN SHINES DIFFERENTLY EVERY DAY. Be conscious about what you feel and find ways to express that. Find ways to help the issues in our world in your own way. Most importantly finding ways to keep the sun shining in you. While it may shine differently every day, sometimes more than others. It’s on us to take care of ourselves, seek help, and really smile sometimes.
LXGNDXRY SMILE
/ˈlejənˌderē smīl/
state of mind
- if you are sad, seek help
- be conscious of your feelings
- find ways to find your happy
- use your resources to impact issues around you